Last updated: 12th May 2024

Welcome to the Privacy Policy for the ALKEM Health and Wellness App. This document outlines how ALKEM collects, uses, shares, and protects your information when you use our Health and Wellness App. Please read this policy carefully to understand our practices regarding your data and how we handle it. By using the ALKEM Health and Wellness App, you agree to the terms of this Privacy Policy.

1. Information We Collect

a. Personal Information: We may collect various types of personal information when you register and use the ALKEM Health and Wellness App, including but not limited to your name, email address, date of birth, gender, and other demographic details.

b. Health Information: To provide you with personalized health recommendations and services, we may collect health-related information such as your medical history, fitness activities, diet preferences, nutritional intake, sleep patterns, stress levels, and other health-related data.

c. Usage Data: We collect information about how you interact with the ALKEM Health and Wellness App, including your use of features, content, and services within the app. This may include data such as device information, IP address, browser type, operating system, and usage patterns.

d. Location Information: With your consent, we may collect and process information about your location to provide location-based services and features within the ALKEM Health and Wellness App.

2. How We Use Your Information

a. Provide Services: We use the information collected to deliver personalized health recommendations, track your fitness activities, manage your diet plan, monitor your progress, and provide other health-related services within the ALKEM Health and Wellness App.

b. Improve User Experience: We analyze usage data to understand how users interact with our app, identify areas for improvement, optimize performance, and enhance the overall user experience.

c. Communicate with Users: We may use your contact information to send you important updates, newsletters, promotional materials, and other communications related to the ALKEM Health and Wellness App. You can opt-out of receiving promotional communications at any time by following the unsubscribe instructions provided in the communication.

d. Research and Development: We may use de-identified and aggregated data for research and development purposes, including but not limited to analyzing trends, conducting studies, and developing new features and services to improve the ALKEM Health and Wellness App.

3. Information Sharing

a. Service Providers: We may share your information with third-party service providers who assist us in operating, maintaining, and improving the ALKEM Health and Wellness App. These service

providers may have access to your information only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.

b. Legal Compliance: We may disclose your information if required to do so by law or in response to valid legal requests, such as court orders, subpoenas, or government investigations.

c. Business Transfers: In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information, as well as any choices you may have regarding your information.

d. Consent: We may share your information with third parties if you have provided consent to do so.

4. Data Security

We take the security of your information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

5. Children's Privacy

The ALKEM Health and Wellness App is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. If you believe that a child has provided us with personal information, please contact us immediately, and we will take steps to remove such information.

6. Your Rights and Choices

a. Access and Update: You may access, review, update, and correct your personal information by logging into your account settings within the ALKEM Health and Wellness App.

b. Data Portability: You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format.

c. Deletion: You may request the deletion of your personal information from our systems, subject to certain exceptions under applicable law.

d. Opt-Out: You can opt-out of receiving promotional communications from us by following the unsubscribe instructions provided in the communication.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on this page and updating the "Last updated" date at the top of the policy.

8. Contact Us

If you have any questions about this Privacy Policy or our practices regarding the ALKEM Health and Wellness App, please contact us at hello@alkemofficial.com